January 26

Practical Tips For Bargaining When Buying A New Car

Practical Tips For Bargaining When Buying A New Car

Tim went to a well known European car dealership and started to look around at what was on the showroom floor. He was approached by a well-dressed salesperson who promptly began to rattle off the features of the car he was standing next to. His needs and wants weren’t taking into consideration, nor was he given much of a chance to speak before he was sat down at a desk and being “sold to”.

This is a common theme inside most dealerships and as people buy based on emotions, often they are signing on the dotted line before they even realise it. So to help you avoid this problem in the future we have listed 4 practical tips below.

Start With A Budget & Stick To It

Begin with the end in mind and arrange a pre-approval or if you’re paying cash, then set a budget and stick to it. Be strict and don’t let your emotions get the better of you. The salespeople in dealerships are trained to upsell to you and suggest that you buy all sorts of accessories to add to your vehicle. Resist the temptation and stick to your budget.

End Of The Month

Manufacturers offer incentives to dealerships to sell as many units as possible each month. If they are close to a volume based target, then you are in a better position to negotiate with them to pay less. Be firm and offer them a price that is actually less than you have budgeted, thus giving you some room to accept a price that is within your set budget.

Be Prepared To Walk Out If They Won’t Move On Price

Dealerships play games with customers and use sales techniques and tactics to get you to pay more than you really want to. So use reverse psychology on them and be prepared to walk away if they won’t come to the party and agree to the price that you are prepared to pay. 9 times out of 10 they will contact you the next day or even that afternoon with an offer that meets or is close to how much you are willing to pay.

Ask For Some Accessories To Be Included

To add some sugar to the deal and really feel like you have had a win, ask for some accessories to be added to the deal before you are ready to sign a contract. Carpet mats, boot lid protectors, luggage nets, boot organisers etc are all accessories that you can ask them to include in the deal.


So, now that you have the tips required to get yourself a better deal, go forth and conquer. Enjoy the process and beat them at their own game. Or if you are happy to have the information, but don’t want to do the dirty work yourself, then let us know and we will happily do it for you. And at no extra cost.

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